A.O.N auto-segmentation

This module enables you to set according to your criteria and optimize in real time the detection of 3 key populations inside your databases : Advocates, Neutrals and Opponents.


There are as many ways of identifying an brand advocate as there are markets, the required degree of engagement to the brand may vary from simple to double according to sector.


Thanks to an automatic qualification grid connected to our proprietary algorithm A.O.N©, you can easily identify your brand advocates according to several criteria, including the worldwide renowned Net Promoter Score.

  • Brand advocates can represent up to 45% of your clients.
  • ALM can identify several tens of thousands of advocates per hour.
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