92% of consumers trust brand advocate reviews. This number results from the plummeting of confidence given to advertising content issued by brands. Your consumers now trust mainly cnotent published by their “peers” on blogs, forums, and consumer review sites. Among these, a population is ready to defend your brand by publishing positif content on your media but also, more importantly, on the whole web. 1 out of 3 clients comes to a brand by a recommendation (source: Weber and Shandwick). Your advocates are the key to a profitable short term strategy : they combine the strongest recommendation power (they are clients) and an uncomparable reach (they are connected and publish on the biggest social networks). Moreover, they obtain the biggest prescription scores from a qualitive point of view because they perfectly know your prospects’ consuming habits and appetites.
Search Engine Optimization
Improvement of conversion rate on the site through highlighting of client reviews
Source : Bazaarvoice study
Trust index for your brand
Lowering of your marketing budgets