ALM 4.0 differs from other solutions by its capacity to offer independant and interconnecting modules. As proof, the AON auto-segmentation module enables you to determine in real time the necessary degree of engagement and satisfaction to be part of your brand advocates.
ALM 4.0 marks a new step in the brand advocacy universe by going from a unique and general tool to a truely evolutionary and “on demand” tool. A revolution on this rapidly growing market.
This technology is materialized by a user interface on which you can visually compose the desired result.
It is an “intuitive” interface that you may customize according to your wishes.
You are also free to create and modify your campaign’s content, timings and marketing pressure at will.
In just a few years, the increase equpment rate for mobile devices (smartphones, tablets) has completely changed the way we publish content.
With ALM 4.0, your advocates will be able to publish content on their social profiles (Facebook, Twitter…) directly from their phones and tablets.
Your visibility will be greatly boosted. An major advantage when you know that less than 12.6% of your fans actually see the content you publish on your page.
(IPSOS – October 2013)
ALM 4.0 enables you to collect and implement data collected from your advocates directly in your CRM.
Our solution includes many gateways to adapt to your information systems without any development.
This enables you to enrich your databases daily and to improve the quality of your data.
ALM 4.0 includes 100% of available protocols on the market.
From Facebook to Twitter through Pinterest or Google+, you can add, remove or customize the sharing networks of your brand advocates.
This gives you a major competitive advantage as you can adapt the platform in real time to your consumers’ sharing habits.
As a brand manager, you obviously know your market and consumers better than anyone else !
Brand advocates on the other hand have specific viral behaviours which you need to learn to recognize in order to require the best performances from them.
Groupe 361, editor of ALM 4.0, enables you to benefit from the best practices in terms of content sharing and brand advocate identification, all along your use of the platform.
Identifying your brand advocates is essential, recruiting and converting your competitors’ is strategic, market shares at stake !
ALM 4.0 enables you to identify competitor brand advocates, identify the reasons of this attachment and approach them with competitive commerical arguments.
Used correctly and with the latest technologies, optimized client reviews generate an 18% increase in sales.
Why is this ? In order to obtain the famous “Google Stars” in your product descriptions, it is necessary to code the publication pages according to the standards determined by the search engines.
For social networks, pages must be configured according to strict specifications in order to optimize the publication of these reviews.
ALM 4.0 enables you to access these technology standards and to give as much visibility as possible to your client reviews.
Once your reviews are collected and published on your site, ALM 4.0 enables you to have them published on external sites (Pagesjaunes, Amazon, Tripadvisor…) through your advocates.
This way, you can take advantage of their visibility for free.
Interconnection with monitoring tools in order to collect information sharing and positive message production in real time.
This enables you to readjust the relevance of your identification criteria for your brand advocates.